Friday Likes 257
Two thin-line and airy identities serve as metaphorical parenthesis for a bold identity this week, with work from Madrid, Lima, and Mérida. Kling by Antonio García Cárceles Kling is a relatively large fashion brand based in Spain but with global distribution, self-described as “a pop-iconic fashion brand […] with a hearty dose of girlish, sixties and cartoonish style.” Amazingly, its applications exactly reflect that. Designed by the brand’s own Creative Director at the time, Antonio García Cárceles, the identity takes a simple Futura wordmark — which, yes, is just like every other fashion brand today — and infuses it with a lot of playfulness by adding funky fonts, hipster-y illustrations, and a 1980s-tastic color palette of pink, yellow, and blue ̵