Friday Likes 355

A couple of smiling faces and a couple of healthy servings of yellow come together this week, with work from Medellín, Bratislava, and Stockholm. Felicidad by invade Felicidad (which means Happiness in Spanish) is a bakery in Medellín, Colombia, selling baked cookies and ready-to-bake cookie dough. Their identity, designed by local firm invade, is sure to bring you some happiness this Friday with a logo that cleverly transforms the “ici” trio into a happy face. It’s not the first time at all we see “i”s become eyes for abstract faces but the opportunity (seen and taken) to use the “c” as a nose and then unite the “i”s to complete a smile, makes this infinitely enjoyable. It’s perfectly executed too, maintaining even thickness and