Friday Likes 430
A trio of 1970s-tastic, groovy, hippie-esque logos lead the way this week, with work from Brooklyn and Honolulu, Melbourne and Zürich, and Malmö. Toodaloo by Herefor Toodaloo is an adaptogenic — adaptogens are active ingredients in certain plants and mushrooms that may impact how your body deals with stress, anxiety and fatigue — trail mix offering four flavors of nut and seed mixes featuring ingredients like ashwagandha, reishi, turmeric, lion’s mane, mucuna, and more to boost your body. The identity, designed by Brooklyn, NY- and Honolulu, HI-based Herefor, is a trail mix of its own with a combination of groovy typography and illustrations that begin to hint at the flavor explosion inside each bag. The 1970s-esque logo — that uses Lazybones, designed at the Letraset Studio and issu