Friday Likes 494

A wide variety of packaging this week, with work from Stockholm, Seoul, and Prague. Bimmi by Bedow Bimmi is a Swedish brand that offers frozen smoothies made entirely from fruits, vegetables, nuts, seeds, and wholegrain cereals. The identity and packaging, designed by Stockholm, Sweden-based Bedow, brings to life their brand idea of “Nature’s Poetry” — given the all-natural ingredients of the product — through an all analog approach, starting by invoking concrete poetry and employing a good ol’ fashioned typewriter — an Olivetti Lettera 32 to be specific — to form the logo. Each letter in the name is made from tiny typewriter letters, arranged one by one to form a pretty amazing wordmark. What’s even better is that if the logo is used bigger, instead of just scaling it, there a