Friday Likes 200
Another week of minimalist-ish projects with work from Hamburg, Moscow, and Stockholm. Also: 200 Friday Likes! TWO HUNDRED. That’s crazy. Leni’s by Make Studio Eat Leni’s is a line of all-natural, vegetarian, muesli-based granola mixes, bars, and “bites” by a woman by the name of Leni Niki in Vienna, Austria. The identity by Hamburg, Germany-based Make Studio, exudes the friendliness of someone whose names are Leni and Niki, through a minimalist set of graphics that reduces the bars to rectangles, the bites to circles, and the granola to dots and quarter rings, all in a smile-inducing combination of colors. If you visit their Instagram page, you can see the apostrophe-smile icon that then becomes part of the wordmark, which, oddly enough, with the “iR