Friday Likes 416
A broad range of packaging styles — all leaning towards minimalism in different ways — this week, with work from Ho Chi Minh City, Mexico City, and Zagreb. NUOC by Chochoi Creative NUOC is a small brand of juice and tea made from natural ingredients in Vietnam. This isn’t a project with as broad a scope as I usually include in Friday Likes but I had an immediate positive reaction to the packaging, designed by Ho Chi Minh City, Vietnam-based Chochoi Creative. Admittedly, that happens to me almost every time I see white ink on a bottle, especially when the contents are so colorful but, here, the loose, flowery, and ornate composition of the design, with zero pretense, and the phone number front and center, made me like this even more. The composition is just pleasant and feels like a t