Friday Likes 505

A pretty broad range of vibes for a pretty broad range of consumer product packaging this week, with work from Mexico City-slash-Barcelona, Florence, and Brooklyn. Copa Dorada by WIKKA Copa Dorada is a coffee roaster in Atacama, Chile — fun fact: the driest nonpolar desert in the world — offering beans from around the world. The identity, designed by Mexico City- and Barcelona-based Spain WIKKA, has a groovy, loose, and hipster-y aesthetic with a combination of wobbly, rugged typefaces (with Hobo as a “crisp” contrast) along with some purposely crude illustrations and dingbats. Naturally, comparisons to the work of Land are inevitable but this still manages to have its own cool details, mainly the titular graphic that takes the classic optical illusion of a cup in the middle of two faces i