Friday Likes 546

But first, coffee. Three very different caffeine (and caffeine-free) experiences this week, with work from Gurugram, Brooklyn, and Belfast. Greed by Kins Agency Greed is a grab-and-go coffee operation in Gurugram, India, that has been “specifically crafted for relentless students and driven young professionals, the ambitious ones who push tirelessly towards success”. The identity, designed by local firm Kins Agency, adopts a vibrant acid green as its primary visual hook to separate itself from the competition and signal its youthfulness while an extra bold flared sans serif greets customers with a bold presence. The copywriting is a little unhinged at times, going from the cutesy “Grind & Shine” to the rap-battle-y “Craving a cup of Joe Mama” but the tone is obviously tongue-in-cheek a