Friday Likes 545

Some subtle yet bold projects this week covering a broad realm of clients, with work from Valencia, Toronto, and Taipei City. Regma by Lavernia & Cienfuegos Regma is an ice cream parlor and bakery with 40 locations and retail offerings in grocery stores across Spain that has been around since 1933. The identity, designed by Valencia, Spain-based Lavernia & Cienfuegos, revolves around the chunkiest use of GT Ultra possible in its Standard style to render the name in lowercase and deploy it in a lovely orange color in every use. I might have advocated for some customization in the “r” or “g” to make it a little more ownable but, still, even in its default typesetting it oozes deliciousness. Supporting typography is set in GT Ultra’s Median style and lighter weights that add a l