Full-Court Press

Established in 1994 (originally as Internet Wire), Marketwire provides “global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.” Many of the press releases we quote on Brand New come from Marketwire, as it serves more than 12,000 clients through 20 offices around the world. This week Marketwire introduced a new identity. No design credit given. Update: Identity was done by Toronto, ON-based Compass360 in collaboration with the creative team at Marketwire.Marketwire’s new brand promise, Beyond Words, captures the power of combining content and conversation. It articulates a renewed emphasis on personal service, advanc