Giant G, No Little g

Previously Team GWS, now the rather wordy Greater Western Sydney Giants (but thankfully shortened to GWS Giants), are the latest expansion team of the Australian Football League, or AFL. Team GWS was a placeholder name for the initial few years, and the name was chosen after a community competition, and Sydney branding firm Pincipals were tasked with turning the new name into a new brand.If Australia is anything, it’s sports mad. America survives on simply one football code, the NFL, but here one simply isn’t enough, we have four separate codes: Rugby League, Rugby Union, AFL and Soccer. The GWS Giants are a blatant attempt by the AFL to muscle in on an area traditionally seen as Rugby Leagues’ heartland. As a startup in a rival codes territory, the GWS Giants are almost