Gimme an M!

Through the Communauté métropolitaine de Montréal, Greater Montréal released in late October a new identity to brand the region, as part of its economic development strategy. The result is a contemporary M monogram that is divided in five parts to represent the five sectors that compose Greater Montréal and, in greater detail: “With its solid three-point footing, the monogram echoes the population’s roots and pragmatism. Its stylized and friendly curves reflect the straightforward and warm welcome offered by the region’s residents. Its modular interior can be easily adapted to display Greater Montréal’s many levels of diversity (geographic, economic, cultural, community, etc.).” The concept of dividing a logo as a patc