Hold on for Deere Life

I recently ran across this ad for John Deere in which their iconic caps are featured front and center, almost literally. Aside from being a fairly good spot built around some of the brand’s strongest assets — not just its logo and green and yellow combo but also the people that use John Deere — it gave me the odd joy of going down a rabbit hole of who the kid at the end of it was. Jackson is a 9-year-old “farming prodigy and ag influencer” who ABSOLUTELY LOVES tractors and his knowledge and passion about them, plus his endearing Northern Indiana accent has earned him a huge following on social media. If you only watch one reel of his, make it this one — kid was born for this ag life.