New Logo and Identity for Dale Carnegie by Carbone Smolan Agency

Established in 1912, Dale Carnegie provides personal development and growth training for pretty much anyone who wants (or needs) to be better at their job, in presentations, or just in general to have more business (and life) success. The organization carries the name of its founder, who wrote some of the most influential books on self improvement and interpersonal skills, including Public Speaking: a Practical Course for Business Men (1926) and How to Win Friends and Influence People (1936). Headquartered in Hauppauge, NY, Dale Carnegie is represented throughout the U.S. and in over 90 countries, with more than 2,700 trainers leading programs in 30 languages every day. Earlier this month, Dale Carnegie introduced a new identity designed by New York-based Carbone Smolan Agency, with founda