Identity/Brand·2013Drift →Brand2013Honest SlogansBranding slogans by Clif Dickens featuring both impactful and less effective examples. Closest kinJerry Seinfeld on AdvertisingBrandJerry Seinfeld on AdvertisingMcDonald’s "Happy"BrandMcDonald’s "Happy""Don’t be a Maybe"Brand"Don’t be a Maybe"Top 3 Brand Winners and Losers of 2013.BrandTop 3 Brand Winners and Losers of 2013.