I ♥ Wolff Olins

Poor Wolff Olins. Can’t get a break no matter how hard they try — and lord knows that if anyone tries hard, maybe a little too hard, it’s Wolff Olins. We all know (and most, not me) hate the London 2012 identity and pretty much everyone is baffled by the Wacom color thingie, but it’s perhaps the new New York City taxi logo that everybody, at least in the (212) area code, has hated the most. And with good reason. But, for a change, it’s not Wolff Olins’ fault. The new NYC Taxi graphic package, including fare panel, the NYCTAXI sticker, the medallion number and a checker stripe decal. By now you must know the story and read the überhyper-linked series in the City Room section of The New York Times whose sole focus was to ridicule the new logo. In it,