I ♥, You ♥, We all ♥ NY

Back in May of 2007, it was announced that advertising agency Saatchi & Saatchi had been awarded the I Love New York campaign run by The Empire State Development Corporation with an alloted budget of approximately $17 million — budget that goes into the production and media buys, not into Saatchi’s pocket as some people have misunderstood — to promote tourism for the state of New York. The first set of print ads came earlier this year and the now infamous logo with a squirrel on it has been popping up regularly but for some reason there is a rekindled interest in this story and some fun material has come up, so we are happy to give this the attention it deserves. The biggest concern when I read about Saatchi getting the job was that they would be a little too eager to