Brand
2024In a Galaxy Very, Very Close By
This past June Apple opened its first store in Malaysia in Kuala Lumpur’s shopping mall and commercial complex, The Exchange TRX. Samsung responded by securing the naming rights for the nearest train station to the TRX mall, renaming it “Samsung Galaxy Station”, and PLASTERING it with Samsung Galaxy ads, literally wall to ceiling. Troll level 100. Bonus: Video of the installation of the 22,000-square-feet worth of advertising.