In Brief: Corporate Mind Survey

The Department of Psychology at Harvard University is currently running a study that examines how people perceive the ‘mental’ capacities of corporations. Based on 13 corporations, you will take tests — awesomely labeled like Worth, Punishment, Morality, Guilt and Desire — that take between 5 and 10 minutes to complete. The real kick is seeing how you rank your brands. For example, the image above shows the results of the brands I like the most: As much as I rely on my Starbucks coffee every single day, and as as much as I use Apple products to make a living, it is Google the brand that I like the most. And so it is, as I use it almost everyday too many times a day.