In Brief: February Miscellany

Today you are getting another miscellany because of a major snowstorm in Austin, TX — three quarters of an inch! — that will put both of my daughters at home all day so every minute counts and must be optimized, meaning I can’t spend the necessary time on a proper review this morning. Still, some juicy things to keep you entertained this Friday.1. Most Desired Brands in the U.S.Buyology, “the world’s leading strategic neuromarketing company,” has released its first annual Most Desired U.S. Brands Report after six years of spending $8 million testing 240 global brands with more than 5,000 consumers. The results are pretty baffling, unless you are like me (not) and the thing you desire most every single day is Crest. That’s right, Crest is the number