Come Hell or Creative Freedom

Tom Cox — who, disclaimer, I have known for nearly 25 years since moving to the U.S.; was my co-worker at my first job; and for whom I vouch for in his understanding of branding and unconventional approach to doing it — has written a snappy, 50-page book titled What The Hell Is This?: Creative Freedom, Brand Growth that might provide the pep talk you didn’t know you needed about how to approach this profession.