In Brief: Pizza Hut The Hut

The reason this is not set up as a formal before/after is because, well, it is not. At least not yet — specially considering that some of this new look has been appearing since January of this year. The snazzy new design blog idsgn has a great feature on the introduction of new language and visuals into the Pizza Hut brand. Including an explanation of “The Hut” and its CMO celebrating its appropriateness for the text message generation. I have always liked the dopey script and roof logo but, I don’t mind the new possible design direction. “The Hut,” however is all kinds of wrong.