Brand
2012In Brief: Saul Bass’ Bell System Pitch
This is a video prepared by Saul Bass as a presentation to executives of his identity system for Bell System in the early 1970s. The first half is a fantastic primer on identity design and the second half (starting at around 13:00) is the identity pitch. A little long for today’s video-viewing standards but totally worth it. Thanks to Brad Loliger for the tip.
Closest kin
Honda Concept
Brand
Honda Concept
Elizabeth Goodspeed on untangling credit in design
Identity
Elizabeth Goodspeed on untangling credit in design
Identity
Proposed Identities: Vanessa Lam's stunning branding for a conceptual enterprise
Project
Jas Bell on crafting a visual solar system for SZA
Project
Saul Bass' rejected designs for The Shining, with notes from Kubrick