Identity
2024Elizabeth Goodspeed on untangling credit in design
As Athletic Greens’ meteoric rise shows, a brand’s success often depends on its identity system. But who gets recognition for the work when multiple studios shape a brand over time?
Closest kin
Wedge’s brand for Diana’s Seafood turns a new tide for the company
Identity
Wedge’s brand for Diana’s Seafood turns a new tide for the company
Identity
Simple but effective forklift branding from newly LA-based Thomas Williams
Identity
Lexie Smith on falling hard for bread and biting into its potential in her online archive Bread on Earth
Identity
Retro type and gingham in abundance: Elizabeth Goodspeed’s branding designs will transport you to the 70s
Identity
Proposed Identities: Vanessa Lam's stunning branding for a conceptual enterprise
Elizabeth Goodspeed on the delicate art of nostalgia in branding
Motion
Elizabeth Goodspeed on the delicate art of nostalgia in branding
A Bogey for the New LPGA
Brand
A Bogey for the New LPGA
In Brief: Saul Bass’ Bell System Pitch
Brand
In Brief: Saul Bass’ Bell System Pitch