A Bogey for the New LPGA

These Girls Rock is the “brand platform” launched in 2005 to support the positioning and five-year plan of the Ladies Professional Golf Association (LPGA), and mid-way through that plan the LPGA has unveiled a new identity. Well, in addition to being a little chauvinistic by labeling the women of golf Girls (or is that just me?) the new identity developed by SME doesn’t necessarily Rock.While conceptually a new image that projects “power, strength and athleticism” and “highlights [LPGA’s] international membership and global business” seems like a good idea, the resulting “swinging lady” identity reminds me more of an Olympic Games logo than that of a professional golf association. And it is difficult to get over how amazingly simi