In Brief: So Very In Brief

Thank you to all of our delightful April Fools’ fools and non-fools yesterday for making it a great branding prank day. From the comments it seems like it was a 1-in-5 fooling ratio, maybe. In case you are curious about what went on in this, here is a brief overview.A couple of weeks ago I e-mailed Michael Johnson — who puts the johnson in johnson banks — to see if he would be interested in doing a joint April Fools. I had the idea that it should be a global brand or something very American. Bryony and I had, at some point, narrowed it down to MTV, the NBA and Verizon. I ran the idea of MTV and Verizon to Michael, skipping the NBA because it would have been maybe overly obvious, and we settled on Verizon. What’s funny is that Michael thought it was pronounced Ver-ee