Tiny Gulp

Most big brand April Fools jokes are cringe or a little dumb and while 7-Eleven’s joke wasn’t a tour de force you do have to appreciate their commitment to craft as they created an alternative to its famous “Big Gulp” with a tiny replica of their stores to promote the “Tiny Gulp”. They have a few more videos and photos on Twitter — 1, 2, 3, 4, 5, and 6 — and you can see the reveal of just how tiny the “set” is at the link.