Ironic 7-Eleven

7-Eleven partners with fashion brand — or, at least, that’s what I think it is — Eddie Eddie by Billy Tommy to deploy the most hipster branded merch ever, inspired by the chain’s 653 Montauk Highway location in Montauk, NY, that in 2014 had the distinct record of being the highest-grossing 7-Eleven store in the United States. Another case of TikTok-esque #IYKYK and I’m afraid I do not know.