
Identity
2019Behind the McDonald’s redesign: from the Speedee typeface to the Archery logo system
Identity system redesign for McDonald’s focusing on the Speedee symbol and Archery logo system in 2019.
Closest kin

Identity
Primark (very lightly) rebrands with tweaked logo and graphic portals

Typeface
Conran Design Group rebrands with help of Le Monde type designer Jean François Porchez
New Logo and Identity for Onboard by Toward
Brand
New Logo and Identity for Onboard by Toward

Typeface
Beat That! Karan Kumar has turned his childhood love of Hot Wheels into a typeface