It Begs the Question

In a campaign titled “For your right to be curious”, NPR is using the equity of its iconic logo by replacing its letters with “how,” “who,” and “why” as starting points for a series of poignant, timely questions. Created by Mischief, the campaign will appear on billboards in New York City, Chicago, and Washington, D.C.; across social media; and even at NPR’s headquarters, where it is boldly replacing the name.