Izmir
About: “Izmir is a historical metropolis in the western extremity of Anatolia and the third most populous city in Turkey with nearly 4 million inhabitants. It is widely believed that Homer lived and wrote ‘The Odyssey’ in Izmir. The city has been one of the principal mercantile cities of the Mediterranean Sea for much of its history. Over the last two decades, Istanbul remerged as the financial, social, and cultural capital of Turkey, attracting the creative class of Izmir. As a response, in 2010 the Izmir Development Agency embarked on a city marketing strategy and kick started Turkey’s first city branding project. As a result, I Mean It Creative was commissioned in 2012 to create the visual and verbal identity of Izmir.” Design by: I Mean It Creative Ed.R
