New Logo and Identity for City of Covington by Landor

Founded in 1814, there is no expectation for the majority of our readers to have heard of the City of Covington in the state of Kentucky. I hadn’t. With a population of approximately 43,000, Covington is part of the Cincinnati-Northern Kentucky metropolitan area (aka Greater Cincinnati) and sits directly across Cincinnati, with the Ohio River in between them. A notable landmark among its historic neighborhoods is Daniel Libeskind’s Ascent at Roebling’s Bridge building. This past December the City of Covington introduced a new identity designed by the Cincinnati office of Landor. “The City of Covington has existed for 200 years without a logo, until today. A lot has happened since 1815 and a lot has changed. It’s time for us to embrace the twenty first century.