KISS and Tell

How much is KISS’s brand worth? Reportedly: $300 million. Or at least that’s what “someone with knowledge of the agreement” has shared after the announcement from Swedish company Pophouse that it has acquired the band’s music catalogue, brand name, likeness, and trademarks (aka the famous logo). Pophouse is the company behind ABBA Voyage, featuring digital versions of the band “performing live”. The goal is to do the same with KISS and a preview of their avatars was shown at their last concert in New York and, well, you be the judge.