Lifesavers' Negative Becomes a Positive

When I was growing up, there was nothing better than getting some candy for being good. Sugar of any sort could silence me for hours. One of my favorite candies was Lifesavers — especially the green and red flavors. As I was walking down the candy aisle the other day, I noticed the entire Lifesavers family got a nice new logo and package update.The new logo is quite brilliant — reenforcing the lifesaver shape and refreshing the product line. Just about everything works except for the two lines added to try to give the negative “O” some depth. If you look closely, you can see the two extra lines just destroy the overall beauty of it. But besides that, the new packaging is quite lovely. Although it seems that the logo and packaging is in some confusing flux, if you se