Like Two Ps in a Pod

Whether it’s the close-ups of bland Buitoni packs on Top Chef or the sardonic parade of Apple products on 30 Rock, product placement feels like it’s at an all-time high. It’s mostly our fault too, since we skip ads with our DVRs and look away while annoying 15-second ads play before a web broadcast, product placement gets to us at the moment we are paying attention, during the actual program. Common practice in U.S. shows this was forbidden in the UK until this past Friday when Ofcom, the “Independent regulator and competition authority for the UK communications industries” announced it would be taking responsibility for the rules governing product placement in the UK and allowing it in original programming. Along with the announcement they have released a log