Lineto

Zurich. Cornel Windlin and Stephan Müller. The Swiss-modernist-after-modernism foundry — distributing work by figures whose practice is itself a continuation of what Hofmann and Müller-Brockmann started. Akkurat (Laurenz Brunner) shaped the visual register of late-2000s minimal branding more than any single typeface; Replica and Brown shape what came after.

Lineto's roster (Brunner, Norm, NORM, Cornel Windlin himself, others) maps closely to the Swiss-rationalist taste lineage. If Klim is the current canon, Lineto is the bridge from Helmut Schmid to now.