London over Time as a Logo

The Museum of London, established in 1976, chronicles the history of the city of London from prehistoric times and from the eighteenth century to today. Currently undergoing a £20.5 million renovation aimed to open in 2010 and, leading up to that moment, the museum has begun phasing a new identity that will brand the main museum, as well as two related institutions, the Museum of London Docklands and the Museum of London Archaeology. The new look has been designed by London-based Coley Porter Bell.The striking new logo, designed by award winning agency Coley Porter Bell, takes the conceptual form of London’s thumbprint. Coloured layers map the shape of London over time, reflecting the ever-changing, diverse and dynamic make up of London and Londoners, past, present and future.