New Logo and Identity for Tate by North

With roots as far back as 1897 when it was known as the National Gallery of British Art, Tate, as we know it now, was established in 2000 as a network of four museums: Tate Britain (home of British art from 1500 to the present day), Tate Modern (international modern and contemporary art), Tate Liverpool (British and international modern and contemporary art), and Tate St Ives (modern British artists). To coincide with the opening of a new building for Tate Modern designed by architects Herzog & de Meuron that opened this past June 17, Tate introduced a revised identity designed by London-based North. When Tate launched its new identity prior to the opening of Tate Modern it was revolutionary and has helped Tate become one of the most recognised and celebrated cultural brands in the wo