LOSC Lille

Founded in 1944, LOSC Lille Métropole is a soccer team that plays in the Ligue 1 of French soccer. They have won the championship three times, most recently in the 2010-11 season. A new logo designed by the Paris office of Dragon Rouge was introduced last month, updating their Great Dane/German Mastiff mascot. More info here (in French). Brandtastic video of the new logo below (or after the jump). Thanks to Marc Nijborg for first tip.