New Logo and Identity for EuroBasket 2015 by Brandia Central

Played since 1935, EuroBasket (or European Basketball Championship for long) is the main basketball competition held every two years for all the men’s national teams that are part of FIBA Europe with 24 teams qualifying for the tournament. Having recently completed the 2013 championship, where France took the title, FIBA Europe introduced last month the new logo and identity for EuroBasket 2015 — hosted by Ukraine — designed by Lisbon-based Brandia Central. Logo introduction. The animation related to the logo begins at the 1:36 mark, the rest has more to do with the host cities. The logo of EuroBasket 2015 was inspired by traditional Ukrainian dances — Arkan and Hopak — that are known for their jumps that serve as a parallel to jumping to score a basket. The s