M Marks the Spot

Myntra, an online shopping retailer in India for men, women, and children, recently had to update its logo after activist Naaz Patel from Avesta Foundation, an NGO, filed a complaint with the Mumbai Cyber Crime police that the logo was offensive to women. I would never question or challenge how a woman interprets this but what I do challenge is how readily apparent the offensiveness was to the majority of the people. It took me literally five minutes of staring at it to understand what the problem was. Once you see it, sure, it’s hard to see anything else but it’s a real quest to get there.