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Established in 1997 McCann Worldgroup is the parent company of eight businesses, including the well-known, global advertising agency McCann Erickson — in turn well known for acquiring Sterling Cooper in 1963 — and brand agency Futurebrand. McCann Worldgroup is owned by giant Interpublic Group. At the beginning of the year McCann Worldgroup announced the launch of a new identity, designed by Futurebrand, and it has been gradually rolling out this year.As our new tagline suggests, ‘transforming brands and growing businesses’ is a promise that applies not only to our clients’ businesses, but also to our own. We endeavor to pioneer the marketing solutions business by first succeeding in marketing our unique set of talents and our unrivaled global community. To tha