Machine Against the Rage

Cyabra, which offers an AI platform that shields companies and governments by uncovering fake profiles, harmful narratives, GenAI content, deepfakes, and other digital misinformation, analyzed the Cracker Barrel backlash and found that 21% of profiles discussing its logo change were fake accounts orchestrating a coordinated disinformation campaign that, in turn, triggered thousands of direct engagements from real profiles, which is when things start to snowball. This, apparently, is a full-fledged business known as Rage Farms, deploying bots to purposely harm brands.