Make a Name for Yourself

Fast Company chats with Mark Liney and Jack Wimmer — who, combined, have worked for DesignStudio, How&How, Koto, Ragged Edge, and Re — about their new AI-powered naming practice, Monika, that delivers around 20 names in five days for a flat fee of $5,000. Monika uses OpenAI’s GPT-4 for their own custom models and the system filters generated names through the same global trademark database that attorneys use, generating around 1,000 options based on a survey completed by the user before the two founders hand-pick the best 20 to present.