New Logo and Identity for Request by Studio Dumbar

Established in 2017, Request is an open, online platform that enables people to make financial transactions like creating, storing, and accessing invoices and receipts in a universal, decentralized network that accepts any currency, be it dollars, euros, bitcoin, et al. Built around blockchain technology, companies with services like accounting, invoicing, payment processing, and auditing can plug into the same network and communicate with each other using the same single source. Earlier this year, Request introduced a new identity designed by Rotterdam, The Netherlands-based Studio Dumbar. Working closely with the team from Request, we developed a clear positioning strategy for the brand, which also become the pay-off: the open network for transaction requests. This became the guiding pri