Most Boring Children’s Museum in the World

Spanning 472,900 square feet and welcoming over one million visitors each year, The Children’s Museum of Indianapolis (CMI) is the largest children’s museum in the world, and one of the oldest, having opened in 1925. To celebrate their 85th anniversary and hopefully usher in even more visitors and tourists, CMI introduced a new identity in mid-July, designed by Marmillion + Company, a communications firm that has been working with the museum for more than a decade.The logo was a result of Marmillion’s Imaginative Outcomes process using solid research from focus groups, one on one interviews, and stakeholder input.— Marmillion + Company News Item The new Children’s Museum’s mark reflects the design of its new Welcome Center with its roofline raised by a l