Brand
2024Mountain Due
The NBA’s Utah Jazz announce a return to the mountain motif of previous decades with a new set of uniforms and a new brand platform, “Mountain Basketball”. Perhaps we are currently a little more obsessed than we should with anything related to the state of Utah and the mountains flanking the host city of the 2024 Brand New Conference but the 1990s basketball lover in me also appreciates the return of the purple and white uniforms from the Malone and Stockton era (inset) to the team’s uniform rotation.
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