New Identity for UEFA Europa League by Turquoise

First played in 1971 (named UEFA Cup then), UEFA Europa League is the second highest level football competition in Europe (behind UEFA Champion League) with 48 teams competing for the cup and a spot in the following season’s UEFA Champion League. For the 2018 – 19 season and planned through 2021, UEFA Europa League is introducing a new identity designed by London, UK-based Turquoise. Turquoise has a brand montage video that you can watch here (embedding was disabled). Thrilling adventures happen when diverse groups of people come together in pursuit of bold and ambitious dreams. The energy wave represents this sheer adventure of competing in the UEFA Europa League – the raw emotion felt in victory and defeat and the ambition it takes to keep moving forward and overcome th