New Identity for Venmo by Koto

Established in 2009, Venmo is a mobile payment service that allows people to quickly send each other money through their app. Unlike PayPal (although owned by PayPal since 2013) where there are multiple clicks and screens required to send money to a friend, the Venmo app makes this process relatively easier and quicker (at least once you have located your friends — the few times I have used it, finding people, the right people, was confusing and uncertain). Transactions are free as long as the money is coming from a linked bank account, with money being made by PayPal from credit card transactions and from select merchants who accept Venmo as payment. In 2018, when Venmo’s popularity began to rise, it processed $12 billion in volume in the first quarter alone. Apart from the ea