New Logo and Brand Positioning for Visa

(Est. 1958) “Visa is a global digital payments network that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. […] Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products.” Logo detail. Olympics ad. Animated evolution of the Visa logo. Visa’s Chief Brand Officer explains the change and new positioning.